How Brands Can Make Their Products More Sustainable: Insights from Brad Levin

Sustainability in the beauty and wellness industry is no longer just a trend—it’s a responsibility. As consumers increasingly demand eco-friendly products, brands, both large and small, are under pressure to adopt sustainable practices. However, transitioning to sustainable packaging and processes can be a daunting challenge, particularly for indie and startup brands.

The Financial Impacts of Sustainability on Cosmetic Brands

In the modern beauty industry, sustainability is more than just a buzzword—it’s a necessity. Consumers are becoming increasingly aware of the environmental impact of their purchasing decisions, pushing cosmetic brands to rethink their practices. According to sustainability expert Stefan Pagacik, integrating sustainable practices into cosmetic brands can not only benefit the planet but also positively impact the bottom line.

How Spas Can Use Email and Newsletters to Effectively Win Over Clients

In today’s digital world, email marketing remains one of the most powerful tools for businesses to connect with their audience—and spas are no exception. A well-crafted email or newsletter can serve as a gentle reminder of the services you offer, help build relationships with clients, and ultimately drive bookings. But how can spas use email effectively to win over clients and keep them coming back?

How Spas Can Design a High-Converting Website

Drawing on insights from Rachel Baker, here’s a guide on how spas can design a high-converting website that boosts bookings and drives client engagement. This is part of the method that we use at tejo.ca to help spa owners build better online experiences for their clients. 

How Spas Can Effectively Target Local Clients

As a spa owner, your primary audience often consists of clients who live or work close to your location. People tend to choose convenience when booking treatments or wellness services, making it essential to focus on attracting local clientele. Rachel Baker offers valuable insights into how spas can target these nearby clients efficiently and cost-effectively.

Here’s a guide to the best strategies for bringing in clients from your local area.

How Spas Can Repurpose Content and Create Social Posts More Easily

For spa owners and beauty professionals, creating content consistently can feel like a daunting task. In a competitive digital landscape, maintaining a strong online presence while running your business is time-consuming. However, Rachel Baker (CEO Tejo.ca), offers some valuable advice: repurpose your content to maximize your reach without overwhelming your resources.

Navigating Retail Relationships: Building Strong Brands

In a recent interview with Rachel Baker, Margarita Sidorova, a prominent figure in the Canadian cosmetics industry, shared her thoughts on the evolving landscape of brand-retailer relationships and the challenges and opportunities that lie ahead for beauty brands.

How to attract top talent

Most talented graduates are most drawn to a small number of tech companies (FAANG for short: Facebook, Apple, Amazon, Netflix, Google). New grads start with six figure salaries (or more), bean bag chairs, catered breakfast, lunch and dinner, as well as the cachet of saying “I work for Google”. So how do companies compete, especially when their core business isn’t technology related?

IT can make or break your business. A lack of professional expertise can cause a company to stall at a lower level of revenue, impacting the ability to manage information and decision making.  Here is a list of common mistakes that you can easily prevent.