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Buying Makeup Online Is tough, how brands can make it better

Buying Makeup Online Is tough, how brands can make it better.

 

My first time buying lipstick online went poorly. The lipstick I received in the mail looked nothing like the colour on my screen and was a terrible match for my skin, leeching the colour from my face. In the following years, there has been scant improvement.

Why does Virtual Makeup Fail Women of Color in Particular?

It is harder for women of colour to buy cosmetics. They often leave retailers without buying anything because they can’t find products that suit their skin. Even conscientious retailers can face difficult trade-offs in catering to women of colour, as any kind of minority product can divert shelf-space away from higher-volume items. Finding long-tail products online may be the best option for those that struggle finding products in store. Unfortunately, buying new makeup online is invariably a gamble. Screens render colours differently, so it’s impossible to tell what shade you will actually get. To make good decisions about skin care It often feels like you need a masters in biochemistry. It’s hard to feel confident in your purchases unless you are able to try it first.

Skin analysis

Tejo is a preliminary skin diagnostic tool, that can be used in consultations, before treatments to track user’s skin over time and help manage and recommend treatments and products as their skin progresses. Tejo can be used by any device with an internet connection and a camera. Meaning your guests can scan their skin at any time and receive the information they need.

ESG Sustainability presentation (2023-10-12 13:07 ) - Transcript

The webinar titled "Navigating the Sustainability Landscape: Insights from the Cosmetic Industry" brought together experts Rachel Baker, Alan Kaufman, and Stefan Pagacik to explore the growing significance of sustainability in the cosmetic sector. The discussion underscored the industry's shift towards ethical responsibility, environmental conservation, and innovation. Ethical sourcing, cruelty-free practices, and eco-friendly packaging were highlighted as essential components, aligning with consumer preferences for transparent and socially responsible brands. The panelists emphasized that sustainability not only meets ethical standards but also drives market differentiation, fostering consumer trust and loyalty. Moreover, the webinar stressed the long-term cost efficiency of sustainable practices. While initial investments may be required, energy-efficient processes and waste reduction lead to substantial savings over time. Compliance with stringent regulations was identified as crucial for maintaining a brand's reputation, highlighting the importance of transparent supply chains and accurate reporting. In essence, the cosmetic industry's future lies in embracing sustainability, transforming it from a trend to a strategic imperative. Brands that integrate ethical values, environmental consciousness, and transparency into their operations are poised to thrive in an increasingly conscious consumer landscape.

Navigating the Path to Sustainable Cosmetics: Insights from Industry Experts

The demand for sustainable products is not just a passing trend; it’s a fundamental shift in consumer behavior. A recent webinar featuring industry stalwarts, Alan Kaufman and Stefan Pagacik, shed light on why sustainability matters, the challenges faced by cosmetic companies, and the meticulous process of validating third-party suppliers.