How Spas Can Design a High-Converting Website

How Spas Can Design a High-Converting Website

Drawing on insights from Rachel Baker, here’s a guide on how spas can design a high-converting website that boosts bookings and drives client engagement. This is part of the method that we use at tejo.ca to help spa owners build better online experiences for their clients. 

How to make sure technical staff won’t hold your site hostage

First I want to address the point that any contractor, or employee you have working for you, you should trust. It’s unprofessional to hold a site hostage when you already paid them to make it for you. If you don’t trust someone don’t work with them period. That being said, development is a lot of work, and non-technical people often underestimate how much work simple changes can be. If a technical person says something will cost a lot of money, you should trust them enough that they aren't trying to rip you off.

The Limitations of GPT: Cosmetics Industry

This article discusses the limitations of GPT. Most notably issues with copyright, poor judgment, false information and generic sounding text.

How to Vet Technology for Diversity

Angela wanted to use the new virtual try on service, so she could see what different lip shades look like on her skin. But when she opened it up a message appeared saying “no face detected”. Her friend who’s white was able to see the different products virtually applied on her skin. But Angela, a black woman, could not. This is why companies need to Vet Technology for Diversity.

How to Hire Technical Staff as a non-technical leader

How to attract top talent

Most talented graduates are most drawn to a small number of tech companies (FAANG for short: Facebook, Apple, Amazon, Netflix, Google). New grads start with six figure salaries (or more), bean bag chairs, catered breakfast, lunch and dinner, as well as the cachet of saying “I work for Google”. So how do companies compete, especially when their core business isn’t technology related?

Top 7 mistakes Cosmetics make when it comes to IT

IT can make or break your business. A lack of professional expertise can cause a company to stall at a lower level of revenue, impacting the ability to manage information and decision making.  Here is a list of common mistakes that you can easily prevent.