The HBO show Euphoria has left its whole audience in awe with the many innovative makeup looks exhibited in the show including editorial eyeliner. The show featured a variety of different characters who express their emotions and personality through their makeup, along with other things. This creativity is expressed through different types of eye makeup that the cast put on. It is safe to say that this show has introduced a whole new side to cosmetics.

Within the past few years, matte makeup and powder have been replaced with glowing skin and dewy makeup. What formulations cater to this, and why the sudden change?

Out with matte makeup and in with dewy makeup