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Amazon Best Practices

Why is being on amazon important?

  • if you have a popular brand there will be resellers or dupes that appear on amazon
  • YOU want to be in control of that customer experience.

So... how do I get my products to show up on amazon’s search results?

  • Key word hacking.
  • Paid adds
  • Niche results

What about fulfillment?

  • Amazon offers services to fulfill products for you
  • Amazon has very high standards for fufillment.

Some Articles we found interesting:

Beauty and VC 2022

Traditionally VC’s have stayed away from the cosmetics industry because of the high costs of entry, but with more DTC brands, a high level of acquisitions and emerging technology is causing investors to take a second look a beauty. Making now the right time for beauty VC 2022. VC isn’t right for every one and every founder but when used properly it can be a great tool.

 

Balancing Skin Microbiome Fact or Fiction

There has been a lot of research about our gut’s microbiome but very little on balancing skin microbiome. This can lead cosmetic companies creating dubious claims.

 

What is the skin microbiome?

 

The skin microbiome refers to the bacteria sitting on top of our skin. There are some bad bacteria that cause infections or irritation, but most help the skin’s defenses. These good bacteria live in harmony with the host. The skin microbiome can help develop barriers against bad Bactria, UV lights or even help prevent signs of aging.

 

Social Media Customer Acquisition for Cosmetic Companies

Creating a Social Media Community

When first creating a social media community it’s important to understand what your voice voice and positioning that is different from competitors. Understand your market positioning and experiment with different different elements to see what appeals to your audience. Experiment with posting at different times, colours, font, and types of messages to see what consumers respond to. Experiment while still maintaining a cohesive brand image.

 

 

Account Setup: Why Tejo Tests Products

As cosmetic companies are aiming to build a more personal online experiences. tech companies need to follow suit. At Tejo we are dedicated to making sure your customers have the best experience possible, as a result accuracy and understanding your products in incredibly important to us. To setup an account with us we may ask you to send us physical samples of your products. We do this for a few reasons: