My first time buying lipstick online went poorly. The lipstick I received in the mail looked nothing like the colour on my screen and was a terrible match for my skin, leeching the colour from my face. In the following years, there has been scant improvement.
It is difficult to buy cosmetics for others. It's hard to tell what will suit another person's skin care and makeup needs. During the holiday season you always see boyfriends wandering aimlessly in Sephora trying to find something their girlfriend will like However, with Tejo this process is made incredibly easy. Users just need to upload a picture of their loved ones and voilà a tailored recommendation for their friend. Makeup skin care gift giving can be hard but it doesn't have to be.
Virtual makeup or augmented reality (AR) are applications that "virtually" apply makeup to the face. They are essentially selfie editors. They are great for users to share flattering pictures of themselves online. Virtual makeup is a great way to increase brand engagement and have users share their images (and your brand online) it is a fantastic form of FREE advertising. This being said it's not the best way to increase conversions and brand loyalty.
