How Spas Can Use Email and Newsletters to Effectively Win Over Clients

In today’s digital world, email marketing remains one of the most powerful tools for businesses to connect with their audience—and spas are no exception. A well-crafted email or newsletter can serve as a gentle reminder of the services you offer, help build relationships with clients, and ultimately drive bookings. But how can spas use email effectively to win over clients and keep them coming back?

How Spas Can Design a High-Converting Website

Drawing on insights from Rachel Baker, here’s a guide on how spas can design a high-converting website that boosts bookings and drives client engagement. This is part of the method that we use at tejo.ca to help spa owners build better online experiences for their clients. 

How Spas Can Effectively Target Local Clients

As a spa owner, your primary audience often consists of clients who live or work close to your location. People tend to choose convenience when booking treatments or wellness services, making it essential to focus on attracting local clientele. Rachel Baker offers valuable insights into how spas can target these nearby clients efficiently and cost-effectively.

Here’s a guide to the best strategies for bringing in clients from your local area.

Navigating Retail Relationships: Building Strong Brands

In a recent interview with Rachel Baker, Margarita Sidorova, a prominent figure in the Canadian cosmetics industry, shared her thoughts on the evolving landscape of brand-retailer relationships and the challenges and opportunities that lie ahead for beauty brands.