Expanding a Beauty Brand Internationally: Insights from Margarita Sidorova
Expanding a Beauty Brand Internationally: Insights from Margarita Sidorova
Breaking into international markets is a milestone many beauty brands aspire to achieve, but navigating this expansion requires strategic planning, local insights, and a clear vision. To explore this topic in-depth, we spoke with Margarita Sidorova, a renowned expert in international beauty brand expansion and founder of The Canadian Cosmetics Cluster.