The beauty industry is undergoing a transformation as consumers become increasingly conscious of the environmental and ethical impact of the products they buy. As a result, sustainability has become a key factor in purchasing decisions. However, the rise of eco-conscious consumerism has also given birth to a concerning trend: green-washing.
In today’s competitive business environment, spa owners are increasingly facing pressure to incorporate sustainable practices into their operations. While the ethical benefits of sustainability are widely recognized, many spa owners may not fully appreciate the financial advantages it can bring.
In today’s digital world, email marketing remains one of the most powerful tools for businesses to connect with their audience—and spas are no exception. A well-crafted email or newsletter can serve as a gentle reminder of the services you offer, help build relationships with clients, and ultimately drive bookings. But how can spas use email effectively to win over clients and keep them coming back?
Drawing on insights from Rachel Baker, here’s a guide on how spas can design a high-converting website that boosts bookings and drives client engagement. This is part of the method that we use at tejo.ca to help spa owners build better online experiences for their clients.
As a spa owner, your primary audience often consists of clients who live or work close to your location. People tend to choose convenience when booking treatments or wellness services, making it essential to focus on attracting local clientele. Rachel Baker offers valuable insights into how spas can target these nearby clients efficiently and cost-effectively.
Here’s a guide to the best strategies for bringing in clients from your local area.
For spa owners and beauty professionals, creating content consistently can feel like a daunting task. In a competitive digital landscape, maintaining a strong online presence while running your business is time-consuming. However, Rachel Baker (CEO Tejo.ca), offers some valuable advice: repurpose your content to maximize your reach without overwhelming your resources.
The spa and skincare industry is continually evolving, with inclusivity and diversity playing a crucial role in addressing the unique needs of people from different ethnic backgrounds. Skin care is not a one-size-fits-all approach, as both genetics and culture significantly influence how individuals care for their skin.
In today's diverse world, spas and wellness centers are evolving to meet the needs of a broader clientele, especially in terms of skin care. While the beauty industry has made strides toward inclusivity, there’s still work to be done in ensuring that all skin tones are treated with the same level of care and consideration. Here’s a guide on how spas can make their businesses more inclusive to accommodate all skin tones and types.