It is harder for women of colour to buy cosmetics. They often leave retailers without buying anything because they can’t find products that suit their skin. Even conscientious retailers can face difficult trade-offs in catering to women of colour, as any kind of minority product can divert shelf-space away from higher-volume items. Finding long-tail products online may be the best option for those that struggle finding products in store. Unfortunately, buying new makeup online is invariably a gamble. Screens render colours differently, so it’s impossible to tell what shade you will actually get. To make good decisions about skin care It often feels like you need a masters in biochemistry. It’s hard to feel confident in your purchases unless you are able to try it first.