Eccomerce Features
this is an incomplete list of the eCommerce features Tejo has to offer.
Products
- We can add all your products to the site for you
- We research and add detailed information about each product including:
- ingredient definitions
- overall analysis of the product benefits and draw backs
- packaging analysis and description
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Buying Makeup Online Is tough, how brands can make it better
Buying Makeup Online Is tough, how brands can make it better.
My first time buying lipstick online went poorly. The lipstick I received in the mail looked nothing like the colour on my screen and was a terrible match for my skin, leeching the colour from my face. In the following years, there has been scant improvement.
Why does Virtual Makeup Fail Women of Color in Particular?
It is harder for women of colour to buy cosmetics. They often leave retailers without buying anything because they can’t find products that suit their skin. Even conscientious retailers can face difficult trade-offs in catering to women of colour, as any kind of minority product can divert shelf-space away from higher-volume items.
Finding long-tail products online may be the best option for those that struggle finding products in store. Unfortunately, buying new makeup online is invariably a gamble. Screens render colours differently, so it’s impossible to tell what shade you will actually get. To make good decisions about skin care It often feels like you need a masters in biochemistry. It’s hard to feel confident in your purchases unless you are able to try it first.
How to Vet Technology for Diversity
Angela wanted to use the new virtual try on service, so she could see what different lip shades look like on her skin. But when she opened it up a message appeared saying “no face detected”. Her friend who’s white was able to see the different products virtually applied on her skin. But Angela, a black woman, could not. This is why companies need to Vet Technology for Diversity.
Makeup Skin Care Gift Giving
It is difficult to buy cosmetics for others. It's hard to tell what will suit another person's skin care and makeup needs. During the holiday season you always see boyfriends wandering aimlessly in Sephora trying to find something their girlfriend will like However, with Tejo this process is made incredibly easy. Users just need to upload a picture of their loved ones and voilà a tailored recommendation for their friend. Makeup skin care gift giving can be hard but it doesn't have to be.
Recommendations Vs. Virtual Makeup
What is Virtual Make up?
Virtual makeup or augmented reality (AR) are applications that "virtually" apply makeup to the face. They are essentially selfie editors. They are great for users to share flattering pictures of themselves online. Virtual makeup is a great way to increase brand engagement and have users share their images (and your brand online) it is a fantastic form of FREE advertising. This being said it's not the best way to increase conversions and brand loyalty.
Tejo: Skin Care Recommendations
An ideal skin care routine: no dermatologists needed.
Scan your face. Know your skin. Buy your perfect routine. Recommend a skin care routine custom tailored to your customers skin. Educate your customers about your product line and give them the confidence to buy a product perfectly suited for them.
Skip the need for expensive staff, while still offering excellent customer service. Reduce your customer service costs while increasing sales. Tejo can increase customer satisfaction because results are immediate and can be more accurate then a human assessment.
