Managment | Tejo

How Spas Can Use Email and Newsletters to Effectively Win Over Clients

In today’s digital world, email marketing remains one of the most powerful tools for businesses to connect with their audience—and spas are no exception. A well-crafted email or newsletter can serve as a gentle reminder of the services you offer, help build relationships with clients, and ultimately drive bookings. But how can spas use email effectively to win over clients and keep them coming back?

How Spas Can Repurpose Content and Create Social Posts More Easily

For spa owners and beauty professionals, creating content consistently can feel like a daunting task. In a competitive digital landscape, maintaining a strong online presence while running your business is time-consuming. However, Rachel Baker (CEO Tejo.ca), offers some valuable advice: repurpose your content to maximize your reach without overwhelming your resources.

Expanding a Beauty Brand Internationally: Insights from Margarita Sidorova

Breaking into international markets is a milestone many beauty brands aspire to achieve, but navigating this expansion requires strategic planning, local insights, and a clear vision. To explore this topic in-depth, we spoke with Margarita Sidorova, a renowned expert in international beauty brand expansion and founder of The Canadian Cosmetics Cluster.

Finding Your Niche: Expert Advice for Cosmetic Brands

In today’s highly competitive beauty industry, finding and establishing a niche can be the difference between thriving or getting lost in a sea of brands. To help emerging cosmetic brands navigate this challenge, we spoke with Margarita Sidorova, a seasoned expert in beauty industry networking and international expansion. Here’s her take on how cosmetic brands can carve out their unique space in the market and build a lasting presence.

Navigating Retail Relationships: Building Strong Brands

*Navigating Retail Relationships: Insights from Margarita Sidorova on Building Strong Brands

Navigating Retail Relationships: Building Strong Brands

In a recent interview with Rachel Baker, Margarita Sidorova, a prominent figure in the Canadian cosmetics industry, shared her thoughts on the evolving landscape of brand-retailer relationships and the challenges and opportunities that lie ahead for beauty brands.

How to make sure technical staff won’t hold your site hostage

First I want to address the point that any contractor, or employee you have working for you, you should trust. It’s unprofessional to hold a site hostage when you already paid them to make it for you. If you don’t trust someone don’t work with them period. That being said, development is a lot of work, and non-technical people often underestimate how much work simple changes can be. If a technical person says something will cost a lot of money, you should trust them enough that they aren't trying to rip you off.

Subscribe to Managment