Buying Makeup Online Is tough, how brands can make it better
Buying Makeup Online Is tough, how brands can make it better.
My first time buying lipstick online went poorly. The lipstick I received in the mail looked nothing like the colour on my screen and was a terrible match for my skin, leeching the colour from my face. In the following years, there has been scant improvement.
Why does Virtual Makeup Fail Women of Color in Particular?
It is harder for women of colour to buy cosmetics. They often leave retailers without buying anything because they can’t find products that suit their skin. Even conscientious retailers can face difficult trade-offs in catering to women of colour, as any kind of minority product can divert shelf-space away from higher-volume items.
Finding long-tail products online may be the best option for those that struggle finding products in store. Unfortunately, buying new makeup online is invariably a gamble. Screens render colours differently, so it’s impossible to tell what shade you will actually get. To make good decisions about skin care It often feels like you need a masters in biochemistry. It’s hard to feel confident in your purchases unless you are able to try it first.
Makeup Skin Care Gift Giving
It is difficult to buy cosmetics for others. It's hard to tell what will suit another person's skin care and makeup needs. During the holiday season you always see boyfriends wandering aimlessly in Sephora trying to find something their girlfriend will like However, with Tejo this process is made incredibly easy. Users just need to upload a picture of their loved ones and voilà a tailored recommendation for their friend. Makeup skin care gift giving can be hard but it doesn't have to be.
Recommendations Vs. Virtual Makeup
What is Virtual Make up?
Virtual makeup or augmented reality (AR) are applications that "virtually" apply makeup to the face. They are essentially selfie editors. They are great for users to share flattering pictures of themselves online. Virtual makeup is a great way to increase brand engagement and have users share their images (and your brand online) it is a fantastic form of FREE advertising. This being said it's not the best way to increase conversions and brand loyalty.
