Hello Beautiful Genius,
Welcome back to another curated look at the trends and opportunities currently shaping our industry. Whether you're navigating supply chain shifts, anticipating consumer behavior, or rethinking your digital presence, staying informed is your greatest advantage.
Links
- The Future of Wellness trends survey 2025 | McKinsey: This report helps explain shifting consumer behaviors, helping beauty brands anticipate the next big ingredients and wellness-integrated beauty rituals to stay ahead of the curve.
- The Battle for Beauty's Middleman Margin — CARRARA Advisory: This analysis explores the shifting dynamics of the beauty supply chain and retail partnerships, providing critical insights for brands trying to optimize their margins in an increasingly competitive landscape.
- The Forever Brand Paradox - by Cristina Nuñez: This piece offers a paradox-based perspective on brand longevity, which is invaluable for founders looking to build lasting equity rather than chasing short-term viral trends.
Brand Opportunites:
- LIFT Beauty Accelerator: This accelerator provides a unique opportunity for emerging brands to gain structured mentorship, funding, and resources, which is vital for scaling in the competitive beauty market.
- Preppy Fashion E-Tailer Tuckernuck Enters Beauty: Tuckernuck is expanding into beauty signals where the modern, aspirational consumer is shopping
Marketing:
- Zero-Click Marketing: How Founders Win When Google, Social & LLMs Stop Sending Traffic: Generative tools are making it so that people never visit your website when they search This video provides tactical marketing insights that help beauty founders optimize their promotional strategies and content reach.
As you think about how to apply these insights to your own business, remember that data is the foundation of every strong customer relationship. At tejo.ca, we help brands, retailers, and labs get accurate, science-backed information about their client's skin. By understanding your customers better, you can boost long-term growth and loyalty. Visit tejo.ca to see how we can help you scale.
Stay Inspired,
Rachel Baker - CEO, Tejo.ca