Why is being on amazon important?

• if you have a popular brand there will be resellers or dupes that appear on amazon
• YOU want to be in control of that customer experience.

So... how do I get my products to show up on amazon’s search results?

• Key word hacking.
• Paid adds
• Niche results

What about fulfillment?

• Amazon offers services to fulfill products for you
• Amazon has very high standards for fufillment.

Some Articles we found interesting:

• Beauty Independent did a 5 part series about selling products on amazon
  • part 1
    • over view of amazon’s history in beauty
    • why amazon views beauty as being important
    • amazon’s beauty strategy and initiatives.
    • https://www.beautyindependent.com/beauty-on-amazon-part-one-whats-amazon-done
  • Part 2,3,4 &5 are pay walled but worth a read.
    • https://www.beautyindependent.com/beauty-on-amazon-part-two-what-options-available-beauty-brands-selling-amazon
    • https://www.beautyindependent.com/beauty-on-amazon-part-5-what-does-future-hold-amazon
    • https://www.beautyindependent.com/beauty-amazon-part-4c-established-brands-amazon
    • https://www.beautyindependent.com/beauty-on-amazon-part-4a-why-many-beauty-brands-avoid-amazon
    • https://www.beautyindependent.com/beauty-on-amazon-part-3-advertising
• there is a webinar about selling beauty in q4 coming up:
  • https://promo.sellozo.com/en-us/building-an-amazon-ppc-strategy-for-q4
• how to sell cosmetics on amazon:
  • https://luisafanzani.com/how-to-sell-cosmetics-on-amazon/
• Formula Botanica has this great episode:
  • https://www.youtube.com/watch?v=k4YrovnQuG8&t=2559s