Unlocking Success in the Beauty Industry: Insights on Networking and Events
In an in-depth interview, Margarita Sidorova, a seasoned expert in the beauty industry, shared invaluable insights on the importance of networking and attending events for beauty professionals. Here’s what you need to know:
The Importance of Networking
Networking is crucial in the beauty industry, as in any other. It’s about building relationships over time, not just with retailers but with the entire industry. "One trade show isn't going to really make it or break it," Sidorova says. "It takes years to build relationships." These relationships extend beyond just business; they’re about connecting with people, having meaningful interactions, and keeping up with them through regular engagements like lunches or meetings.
Choosing the Right Events
Attending the right events is key. Whether it's trade shows, global forums, or niche conferences, selecting events that align with your business goals is essential. Sidorova highlights events like Cosmetics Global, which draws industry professionals from around the world. This event offers an opportunity to set up multiple meetings in one place, making it a hub for reconnecting with international contacts.
Sidorova also mentions the importance of regional events, such as Suppliers’ Day in North America or specialized shows in Hong Kong and Shanghai. These events provide platforms to connect with potential partners and clients in specific markets.
The Power of Business Cards
Despite the digital age, traditional business cards remain powerful tools in networking. Sidorova emphasizes the importance of carrying business cards, even as digital versions become more common. The ability to jot down notes on the back of a card can make a lasting impression and help contacts remember you. "I still like business cards," Sidorova admits, underlining their enduring relevance.
Balancing Business with Family Life
For female entrepreneurs, balancing business with family life can be particularly challenging. Sidorova stresses the importance of finding time for both and involving family in the business when possible. "Get the family involved in business, and then you can spend time together," she suggests. This not only helps manage time but also sets a positive example for children, showing them the value of hard work and passion.
Final Thoughts
The beauty industry is demanding, but with the right approach to networking, attending events, and strategic planning, success is within reach. Sidorova’s advice is clear: be persistent, be flexible, and always be prepared to adapt. Whether you’re just starting or looking to expand your business, these insights offer a roadmap to navigating the beauty industry's complex landscape.