Why Beauty Brands Should Be Selling to Rural Spas

By Rachel Baker, Founder of Tejo.ca

When most beauty brands think about sales and distribution, they picture urban hubs—Toronto, Vancouver, Calgary, Montréal. But what if the most overlooked opportunity in the industry wasn’t downtown, but down a country road?

Across Canada, rural and remote communities are home to thriving spas and loyal clients who care deeply about quality wellness and skincare. And yet, these spas are often underserved by traditional beauty brands.

It’s time for that to change—and digital tools like Tejo are here to make it happen.

🌾 The Rural Spa Market Is Bigger Than You Think

According to Statistics Canada, over 6 million Canadians live in rural or small-town communities. That’s nearly one in six people—many of whom have the time, money, and desire to invest in self-care.

Margarita Sidorova, a Canadian beauty industry strategist, put it bluntly in a recent interview:

“People in rural areas are still getting their nails done, still getting their hair done, and they’re still buying. In fact, they often have more money because of lower living costs.”

So why aren’t more beauty brands selling to them?

🤔 Why Rural Spas Get Left Behind

It comes down to outdated assumptions and logistical barriers:

• Brands assume rural spas don’t spend: False. Many rural spas have loyal, high-spending clients.
  
   
• Distributors don’t prioritize remote areas: With fewer reps and smaller orders, traditional distribution overlooks rural locations.
  
   
• Limited access to product education: Spa pros outside major cities rarely get brand reps or training visits.
  
   
• Isolation from product launches: New product announcements or training materials don’t always make it out to smaller towns.
  
   

This leaves rural spa professionals undervalued, under-informed, and underserved—despite their demand for great products and education.

💡 How Tejo Supports Rural Spas—and the Brands That Serve Them

Tejo is a modern sales and education platform built specifically for the beauty and wellness industry in Canada. We believe that every spa deserves access to great products and professional support—no matter their postal code.

Here’s how Tejo bridges the gap:

✅ 1. Real-Time Product Education

Spa pros need to know how your product works—especially when there’s no rep on the ground.

💬 With Tejo, you can upload how-to videos, protocols, ingredient breakdowns, contraindications, and FAQs that update in real time. Rural professionals get the same access to training as urban ones—instantly.

✅ 2. Automated Product Sales

Clients can browse and order your products anytime from a Tejo hosted spa website, without needing a sales rep.

📦 For brands, this means you can understand a spas clients as well as they do, even if they are in Yellowknife and you're in Yorkville.

✅ 3. Build Relationships—at Scale

Even if you can’t visit every spa in person, you can still build trust and loyalty through ongoing education and responsive service.

🤝 Tejo gives you insight into which spas are reordering, engaging with your training, and selling through—so you can nurture high-value rural accounts.

📈 Why Selling to Rural Spas Is a Growth Opportunity

1. They’re loyal

Once a rural spa finds a brand that works for them and their clients, they stick with it—and recommend it.

2. They’re consistent

Rural spas often have less seasonal fluctuation in client demand, making for steadier sales.

3. They’re underserved

You’ll face less brand competition in smaller markets, and more willingness to try something new.

4. They spread the word

Rural communities are tight-knit. A great experience with your product can quickly turn into referrals across towns.

💬 Final Thought

Rural spas are ready. They're eager to grow, eager to learn, and eager to offer their clients the best. All they need is for brands to meet them halfway.

With Tejo, that meeting point isn’t a trade show or a cold call—it’s a platform that can analyze clients skin, and explain why a product is the right decision, all on auto pilot.

👉 Ready to reach more spas—without hiring more reps?

Join us at Tejo.ca and start building relationships with the spas that other brands forget.